Social Media Manager Needed At IB Trading Academy

Job Title: Social Media Manager
Location: Ilorin, Nigeria
Company: IB Trading Academy
Job Type: Full-Time
Salary Range: ₦100,000 – ₦150,000 per month

About IB Trading Academy

IB Trading Academy is a leading institution dedicated to equipping individuals with the knowledge and skills required to excel in forex and cryptocurrency trading. With a commitment to providing top-notch training and mentorship, our academy has empowered hundreds of traders to navigate the financial markets confidently.

As an organization that values digital transformation, we recognize the power of social media in reaching and engaging our target audience. Therefore, we are looking for a talented and experienced Social Media Manager to join our team and play a crucial role in shaping our online presence, increasing brand visibility, and fostering a strong community of aspiring traders.

Job Summary

The Social Media Manager will be responsible for developing and executing strategic social media campaigns that align with IB Trading Academy’s goals. The ideal candidate will have a strong passion for digital marketing, content creation, and audience engagement. This role requires a creative thinker with analytical skills to optimize performance and drive growth across all social media platforms.

The Social Media Manager will work closely with the marketing, design, and content teams to create compelling content that educates, entertains, and engages our audience. They will also manage social media advertising, track performance metrics, and implement strategies to maximize audience reach and conversions.

Key Responsibilities

1. Content Creation and Management

• Develop, create, and schedule high-quality content, including images, videos, infographics, and text-based posts, to be shared on IB Trading Academy’s social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
• Write compelling and engaging captions that align with the brand’s voice and resonate with our audience.
• Design visually appealing graphics using tools such as Canva, Adobe Photoshop, or Illustrator.
• Develop and maintain a content calendar to ensure consistent posting and audience engagement.
• Research industry trends and competitor content to create innovative and relevant posts.

2. Strategy Development and Implementation

• Develop a comprehensive social media strategy to increase brand awareness, engagement, and follower growth.
• Identify and implement best practices for different social media platforms to optimize content reach.
• Establish KPIs (Key Performance Indicators) and track progress toward achieving social media objectives.
• Stay updated on algorithm changes, emerging trends, and new features on various platforms to adjust strategies accordingly.
• Leverage organic and paid strategies to boost audience reach and engagement.

3. Community Engagement and Brand Building

• Monitor all social media platforms and promptly respond to comments, messages, and inquiries.
• Foster an interactive community by initiating discussions, responding to feedback, and encouraging user-generated content.
• Develop and execute influencer collaborations and partnerships to increase brand exposure.
• Moderate social media groups and forums to maintain a positive and professional brand image.

4. Social Media Advertising and Promotions

• Plan and execute paid social media campaigns on platforms such as Facebook Ads, Instagram Ads, and Google Ads.
• Create engaging ad creatives and copy that attract potential students and clients.
• Set up and optimize ad targeting to maximize conversions and minimize costs.
• Monitor and analyze ad performance and adjust campaigns accordingly to improve ROI (Return on Investment).

5. Analytics, Reporting, and Performance Optimization

• Track key metrics, including engagement rate, follower growth, impressions, clicks, and conversion rates.
• Use analytics tools such as Facebook Insights, Instagram Analytics, and Google Analytics to measure performance.
• Prepare monthly reports with insights and recommendations for improvement.
• Identify underperforming content and implement adjustments to optimize reach and engagement.

6. Collaboration and Teamwork

• Work closely with the content creation and design team to produce visually appealing and engaging social media posts.
• Collaborate with the marketing team to align social media efforts with overall brand messaging and campaigns.
• Provide training and guidance to junior team members or interns when necessary.
• Coordinate with external influencers and brand ambassadors to enhance brand credibility.

Job Requirements

Educational Qualifications and Experience:

• Bachelor’s degree or equivalent experience in Marketing, Mass Communication, Digital Media, Business Administration, or a related field.
• A minimum of 2 years of experience in social media management, digital marketing, or a similar role.
• Proven track record of successful social media campaigns and engagement strategies.
• Experience working in the finance, forex, or cryptocurrency industry is an added advantage.

Technical Skills:

• Strong understanding of social media platforms, trends, and analytics tools.
• Proficiency in content creation tools, including Canva, Adobe Photoshop, or equivalent design software.
• Knowledge of SEO, SEM, and paid social media advertising.
• Experience with email marketing and lead generation is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Soft Skills:

• Excellent communication skills (both written and verbal).
• Strong creativity and storytelling ability.
• Ability to work independently and meet deadlines.
• Strong organizational and multitasking skills.
• A keen eye for detail and high level of accuracy.

Benefits of Working with IB Trading Academy

• Competitive salary: Between ₦100,000 – ₦150,000 per month.
• Career growth opportunities: Work in an expanding and innovative digital learning company.
• Flexible and dynamic work environment that encourages creativity.
• Access to professional training in cryptocurrency and forex trading.
• Networking opportunities with experts in the financial and trading industries.
• Performance-based incentives for outstanding contributions.

How to Apply

Interested candidates should submit their CV and a cover letter outlining their experience and social media portfolio to ibacademy111@gmail.com. The subject of the email should be Application for Social Media Manager – IB Trading Academy.

Application Deadline: Not Specified

Only shortlisted candidates will be contacted for an interview.

Final Thoughts

If you are passionate about digital marketing and social media and want to be part of a forward-thinking team in the trading and finance industry, IB Trading Academy is the perfect place for you. Join us today and contribute to transforming lives through financial education!