Job Advertisement: Social Media Manager – Pulse Nigeria

About Pulse Nigeria

Pulse Nigeria is a leading digital media company dedicated to delivering engaging news, entertainment, lifestyle, and business content to a diverse and growing audience. As an innovative and fast-paced organization, we are committed to setting trends in digital storytelling and audience engagement. Our platforms serve millions of users monthly, providing timely and accurate content tailored to inform, educate, and entertain.

We are seeking a Social Media Manager to join our dynamic team and help drive the growth and engagement of our online communities across various platforms. The ideal candidate is a creative thinker, a content strategist, and a digital marketing expert with a deep understanding of social media trends and audience behavior.

Job Title: Social Media Manager

• Location: Lagos, Nigeria (Hybrid Work Model)
• Employment Type: Full-time
• Application Deadline: [Insert Deadline]
• Reports To: Head of Digital Strategy

Job Description

The Social Media Manager will be responsible for developing, executing, and optimizing Pulse Nigeria’s social media strategies to increase engagement, brand awareness, and audience growth. This individual will manage and curate content across multiple social media platforms, ensuring alignment with Pulse Nigeria’s editorial and business objectives. Additionally, the Social Media Manager will monitor trends, analyze data, and implement innovative strategies to enhance Pulse Nigeria’s digital presence.

The ideal candidate must have a passion for digital media, storytelling, and content marketing. They should have a strong command of various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok, and must understand how to leverage these platforms to drive audience interaction and engagement.

Key Duties and Responsibilities

1. Social Media Strategy Development & Implementation

• Develop and execute a comprehensive social media strategy aligned with Pulse Nigeria’s brand objectives and audience engagement goals.
• Identify key performance indicators (KPIs) and set measurable goals for audience growth, engagement, and reach.
• Create and manage social media calendars, ensuring timely and consistent content distribution.
• Adapt and optimize social media strategies based on audience insights and analytics.

2. Content Creation & Management

• Plan, create, and curate high-quality, engaging, and shareable content tailored to each platform.
• Work closely with editorial, video, and design teams to produce compelling visuals, articles, and multimedia content.
• Write captivating social media captions, headlines, and descriptions to drive engagement and shares.
• Monitor social media trends, conversations, and viral topics to create timely and relevant content.

3. Community Management & Audience Engagement

• Actively engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
• Foster community engagement by encouraging discussions, running interactive campaigns, and initiating brand conversations.
• Monitor and manage Pulse Nigeria’s social media reputation and address audience concerns proactively.

4. Analytics, Reporting & Performance Optimization

• Track and analyze social media metrics to measure content performance and audience behavior.
• Provide weekly, monthly, and quarterly reports on key social media metrics, insights, and recommendations.
• Utilize data-driven insights to refine and improve content strategies for better audience engagement.

5. Social Media Advertising & Promotions

• Develop and manage paid social media campaigns to enhance reach, engagement, and conversions.
• Optimize ad performance by analyzing metrics, adjusting targeting, and refining ad creatives.
• Work with the marketing team to execute promotional campaigns for brand partnerships and sponsored content.

6. Trend Monitoring & Competitive Analysis

• Stay updated on emerging social media trends, tools, and best practices.
• Conduct competitor analysis to identify opportunities for differentiation and audience growth.
• Experiment with new content formats and engagement strategies to keep Pulse Nigeria ahead in the digital space.

Job Requirements

To succeed in this role, the Social Media Manager must have the following qualifications, skills, and experience:

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Educational Qualification

• A Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, Digital Marketing, or a related field.

Experience

• Minimum of 3 years of proven experience in managing social media for a media company, brand, or digital agency.
• Hands-on experience in content creation, community management, and social media advertising.
• Demonstrated ability to grow and engage audiences across different platforms.

Technical & Professional Skills

• In-depth knowledge of social media platforms, algorithms, and best practices.
• Proficiency in content management tools such as Hootsuite, Buffer, or Sprout Social.
• Experience with social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics).
• Strong writing, editing, and storytelling skills tailored for digital platforms.
• Familiarity with graphic design and video editing tools such as Canva, Adobe Photoshop, CapCut, or Final Cut Pro is an added advantage.
• Understanding of search engine optimization (SEO) and social media SEO tactics.

Soft Skills

• Creativity and innovation in digital storytelling.
• Strong communication and collaboration skills.
• Ability to multitask, prioritize, and manage time effectively.
• Attention to detail and ability to work under pressure in a fast-paced environment.
• Analytical mindset with a problem-solving approach.

Job Details & Benefits

• Salary: Competitive and negotiable based on experience.
• Work Environment: Hybrid work model with a mix of remote and in-office work.
• Career Growth: Opportunity to work with a leading digital media company with a vibrant and innovative team.
• Training & Development: Access to workshops, courses, and networking events to enhance professional growth.
• Performance Bonuses: Incentives based on social media performance and audience growth metrics.

About Pulse Nigeria (Company Overview)

Pulse Nigeria is a leading digital media platform providing news, entertainment, lifestyle, and business content tailored for the modern audience. Our mission is to inform, educate, and entertain by delivering high-quality and engaging content across various digital channels. As a key player in the Nigerian media space, we are committed to innovation, storytelling, and audience engagement.

Application Deadline: Not Specified

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